Embracing uncertainty when designing generative AI-powered products and services In the world of technology, we're accustomed to a certain level of predictability. We push a button, we get a result. We type in a search, and an algorithm delivers a list of relevant links. However, the rise of generative AI is bringing a layer of uncertainty – and with it, a new “AI-first” approach to designing highly personalised and conversational ...

2023 was the rise of generative AI, but 2024 is about fixing its creep factor. But are we going to make it worse? Companies are racing headlong to add AI to everything they make, whether their products need it or not. 70% of CEOs expect Generative AI to significantly change the way their company creates value in the next three years (PWC survey).

The internet has been established as the primary access point for information in our lives. We are increasingly exclusively reliant on web-based information and services. However, the way we access information on the internet is still evolving rapidly.

With the acceleration of the adoption of emerging technology by more businesses across the globe, predicting key trends that will impact our society and businesses moving forward is key to inspiring new innovative ideas that will shape digital products.

At the time of writing, we’re in the middle of the COVID-19 lockdown. As with most other companies, the lockdown has required us at Potato to rapidly change the way we work day-to-day. We’re a tech company, so that has given us a big advantage in this rapid and unsettling change of routine. But as a company, we’ve historically encouraged our engineers to travel into our central London office most ...