In a series of posts over the next month, we are exploring the creative workflow process for designing playful and interactive narrative experiences that blur the lines between the real and virtual worlds. Our experience coming out of the UKRI "Audience of the Future” project has informed a lot of what we’re doing but we’ve gone further in the last year and we wanted to share some of our findings. ...

Let’s dive into an extraordinary and somewhat unconventional technique that promises to transform the way Delivery leads can tackle uncertainties during the project life cycle – the Stinky Fish Session. Now, before you turn up your nose, let me assure you that this unique approach is not about actual fish (thank goodness!). Instead, it's a metaphorical representation of those tough and unpleasant issues we often shy away from and how ...

While working in research, innovation, and product design, I've often found myself being asked to work with Personas. They are ubiquitous, regarded as a key tool for empathy and design. However, I believe it's time to take a closer look at them, to expand beyond them, to find new ways of representing and creating for our users. While I believe in the purpose behind Personas - to connect with people, ...

In today's fast-paced business environment, innovation and growth are essential for companies to stay ahead of the competition. However, implementing new ideas and strategies can be risky, as they may not always resonate with customers or deliver the desired results. This is where business experimentation comes in. Business experimentation is a process of testing and validating new ideas in a business setting. The goal is to reduce the risk of ...

Did you know 1 in 5 people have a secret interest in music technology? Of course you didn’t - it’s not true. However, when you find a group of passionate people in your workplace who are into music technology - you have to do something about it.

The internet has been established as the primary access point for information in our lives. We are increasingly exclusively reliant on web-based information and services. However, the way we access information on the internet is still evolving rapidly.

Starting a business is no easy feat, and for many entrepreneurs, the ultimate goal is to grow and scale their startup with the hopes of turning it into a unicorn. But how do you know whether your business is ready to take that next step and scale? Scaling too quickly can lead to a host of problems, from inefficient operations to customer churn, while scaling too slowly can mean missed ...

Today's hectic development cycle of building, shipping, and scaling quickly can cause us to overlook website accessibility (a11y)

We live in an amazingly large and diverse world, filled with complex challenges and a multitude of unique people. It is our goal, as designers, creators, builders, to make things that consider this diversity, and don’t leave people out. It is our job to make sure that everyone who uses our products feels like they have been thought of, and that makes them feel included.

With the acceleration of the adoption of emerging technology by more businesses across the globe, predicting key trends that will impact our society and businesses moving forward is key to inspiring new innovative ideas that will shape digital products.