JTBD Four Forces: The reasons behind hiring and firing

In my latest post, I discussed how to build products people love using Jobs-to-be-Done, a theory that provides a framework to help uncover your customers' needs. The Jobs-to-be-done theory focuses on understanding why customers use products or services to change a particular life situation, and it's a very useful framework when doing discovery in the product development process.

How to build products people love using Jobs-to-be-Done

As product people, we're used to being bombarded with feature requests from different stakeholders like the sales team, partners, other teams within the organisation, or even our customers and users. Often, the request will be to add a feature similar to a competitor's or a new idea that designers and engineers can implement straight away. Other times, when there is a bit more thinking done beforehand, the requests can even ...