How to build products people love using Jobs-to-be-Done

As product people, we're used to being bombarded with feature requests from different stakeholders like the sales team, partners, other teams within the organisation, or even our customers and users. Often, the request will be to add a feature similar to a competitor's or a new idea that designers and engineers can implement straight away. Other times, when there is a bit more thinking done beforehand, the requests can even ...