In our blogpost about the changing design skills required to make generative AI-powered products more human and trustworthy, we suggested following the principles of Conversational UX and referenced a UX Magazine article by Linus Ekenstam called "7 Principles of Conversational Design" Here are Ekenstam's seven principles seen through the lens of Generative AI to focus on UX techniques that build empathy and trust into your designs.

2023 was the rise of generative AI, but 2024 is about fixing its creep factor. But are we going to make it worse? Companies are racing headlong to add AI to everything they make, whether their products need it or not. 70% of CEOs expect Generative AI to significantly change the way their company creates value in the next three years (PWC survey).